Brand Writing

Content design
Voice and tone
Information architecture
UX writing

 
 
 

Frameworks for what you believe in

Bonsai Mirai is a bonsai studio, garden, and creative brand that educates bonsai creators, curates bonsai artistry, and creates trees that connect to people.

Their written content is rich and varied, but not always aligned with their strong visual point of view.

I care tremendously about how people relate to the natural, nonhuman world. So I was thrilled when Bonsai Mirai asked me to design their first style guide.

Here are a few excerpts.

 
 
The word "Mirai" above the phrase "Pioneers of American Bonsai" and "Brand writing guide" in white text over a dark background.