Taco Bell

CONTENT STRATEGY
BRAND VOICE
STORY CONCEPT

 

Taco Bell has a voice all its own. Since early 2016, I've played a significant role expressing it across their email and digital channels.

What I once described as a "genius stoner" voice is elevating, becoming more inclusively eccentric, as my team helps Taco Bell update their brand and website, app, and digital channels. 

 
 
Cheesy Core Email Control.jpg
 
Taco Bell holiday email