Ten Principles of Narrative Design

  1. Writing, images, videos, objects, colors, strategies, experiences, opinions, fears, hopes, histories, identities—all contain narratives.
  2. Narratives communicate meaning.
  3. Meaningful writing begins with research.
  4. Meaningful design begins with writing.
  5. Invisible structures are critical.
  6. Writing is a subtractive art.
  7. Who benefits? Who is exploited?
  8. In digital space, observe, research, test, analyze. In somatic space, listen and record.
  9. Silences are as meaningful as words.
  10. People do f*cking read. Design for this.