Kaiser Permanente: 
CareEssentials

UX CONTENT STRATEGY
AUDIENCE RESEARCH
WEBSITE ARCHITECTURE
COPYWRITING

 

In spring of 2017, Kaiser Permanente launched Care Essentials, their new walk-in clinic service. 

As content lead for eROI, I helped research, structure, write and design content for the website CareEssentials.org. UX-focused content strategy played a heavy role in this website project, as did our data insights on user behavior in health- and urgent-care settings.

I wrote taglines too.

 
Care Essentials: About
Care Essentials About 2