Data-informed content strategy
Taco Bell has a brand voice all its own. I play a significant role to express it across my client's email and online content.
What I once described as a "genius stoner" voice is elevating, becoming more inclusively eccentric, as Taco Bell's updated brand distributes across its channels.
Taco Bell's brand voice may be growing up, but it's losing none of its charm or relevancy. I'm making sure of that.