i'm a writer and narrative designer.

my work blends data-rich content strategy, brand identity and UX writing.

i PLACE message ABOVE CONTENT. 

My bullshit radar is strong.

Taco Bell

Data-informed content strategy
Brand voice
Story concept

 

Taco Bell has a brand voice all its own. I play a significant role to express it across my client's email and online content.

What I once described as a "genius stoner" voice is elevating, becoming more inclusively eccentric, as Taco Bell's updated brand distributes across its channels.

Taco Bell's brand voice may be growing up, but it's losing none of its charm or relevancy. I'm making sure of that.

 
 
 
 
TACO-Cyber-Monday-v12-TEST.gif

Story Listening