i'm a writer and narrative designer.

my work blends data-rich content strategy, brand identity and UX writing.

i PLACE message ABOVE CONTENT. 

My bullshit radar is strong.

Kaiser Permanente: CareEssentials

UX content strategy
Audience research
Website architecture
Copywriting

 

In spring of 2017, Kaiser Permanente launched Care Essentials, their new walk-in clinic service. 

With my colleagues at eROI, I helped research, structure, write and design content for the website CareEssentials.org. UX-focused content strategy played a heavy role in this website project, as did our data insights on user behavior in health- and urgent-care settings.

I wrote taglines too. 

 

Story Listening

Converse